Communications (Public Relations)

Eleven months intensive Post Graduate programme in Communications (Public Relations)

Advertising & Public Relations are the most important tools when it comes to communication. In today’s world with growing economy, advertising and public relations has created a special place for itself where it is being used extensively to reach out to the target audiences by both corporate and organisations. There are many global advertising and PR firms operating in India apart from the Indian entities. Advertising & PR professionals enjoy the privilege of learning about various sectors and meeting up with the who’s who of the corporate world and public figures.

School of Digital Media and Communications offers eleven months intensive Post Graduate programme including industry training for graduates from any stream and management students.

The course curriculum will offer the following subjects:

• Basics of Communications (Advertising & PR)
• Media Laws & ethics
• Digital Advertising
• Oral & Visual Communications
• Media Planning
• Content Creation
• Difference between Advertising & Public Relations
• Basics of Public Relations
• PR Tools & Techniques
• Developing PR Campaign
• PR practices around various levels
• Importance of PR in developing corporate image
• Internal & External PR
• PR at the time of Crisis
• Digital advertising and PR
• Using social media for Advertising and PR

Apart from academics from the field of Advertising & PR, we will have professionals attached to the course.

Qualification: Graduate with 50% marks from any stream including Management Diploma holders.

Duration of the Course: Eleven months including industry training

Fees: Rupees two lakh plus applicable taxes and levies

Language: English

Seats: 35 only in each centre

Location: New Delhi and Mumbai only

Journalism graduates who want to specialize in a specific field will be preferred.

Targeted organisations for internships and placements after the course: